Most loan officers are taught to develop their agent relationships to increase referrals. Most systems and programs teach the same thing. No doubt, there's great value in developing agent relationships, but this is literally putting the cart before the horse.
In this competitive world, building relationships with agents is like pulling teeth unless you bring real value to the relationship. Being fast-to-close, having great rates and getting the deal done IS NOT ENOUGH. Too many competitors already do this, and some can even do it better. Don't be "the same" as everyone else!
This system literally flips the traditional business-growth paradigm on its head by putting the power back into your hands. It gives you leverage in your agent relationships and allows you to offer real value to agents that few other loan officers can while simultaneously growing your business without concern about where the next referral will come from.