Brandon’s no stranger to marketing or running a business. He’s not one of the ‘new era’ marketers who just cut his teeth in this industry within the last few years. In fact, marketing’s in his blood.
His first business and marketing plan was created in 1990, at 12 years of age and throughout his youth and teenage years he went on to create several other informal businesses.
Fast forward to 2005, he became the Vice President of a information marketing company, working alongside the CEO who was, and still is, a master real estate investor who wanted to teach her business and skills to the world.
He soon transitioned into a marketing manager of dozens of campaigns for some of the largest brands in the world including GM, Chrysler, Nintendo, Chiquita, Ocean Spray, MTV and many other companies we all know.
Working with Fortune 50 brands resulted in his first opportunities to speak to large crowds and hone his direct-to-consumer messaging skills with over 1,000,000 person-to-person interactions.
While his skills grew at his 'day job', he developed a strong interest in the emerging developments of internet marketing. He knew it would inevitably become a revolutionary component to the way marketing was done, so he then turned a side hustle into a medium sized e-commerce company as he set to end his 9-5 work forever.
But he wasn’t satisfied yet and shortly after Facebook launched their advertising platform, he began learning all he could about its potential and capabilities.
He was most interested by its strength for small business customer acquisition strategies.
Coming from a background in mainstream, traditional marketing, he was blown away by the ability of the Facebook platform to empower companies with small budgets to do what only the largest companies in the world had previously been able to do.
In 2016, he launched Dovetail MTKG, LLC to pursue this avenue of marketing full-time.
During the first year of business, he explored several niches and soon realized the best results were being achieved with his mortgage clients. In some ways, this brought him back to his roots within the realm of real estate marketing.
In 2017, he then created the Mortgage Growth System (a DBA of Dovetail MKTG) and has since focused solely on helping mortgage and real estate professionals grow their businesses.