Used by 100's of MLOs  - Over $400 Million in funded deals! - Approved vendor with dozens of companies.

Mortgage and Real Estate marketing & Lead Generation Done Differently

Not all lead sources or marketing strategies are created equal.

In today's world consumers are more sophisticated than they used to be. But your future clients are definitely online, which is exactly where you need to be if you want to continue to dominate your market. 

In fact, a recent study indicates that 64% of home buyers would prefer to work with a lender & agent they do NOT know because of the financial details they must share when getting a mortgage approval.
 
We provide cutting edge strategies that are in alignment with consumer's expectations for the modern, online world in which they live.

Many of our programs even come with guarantees!

100% Exclusive, Live, qualified, long-Form leads

Anyone who's bought shared leads knows, they're hard to convert.  They get slammed with calls from other lenders and agents and if you're not the first to call and have the lowest possible rates, you probably won't get the deal.

Generating a qualified lead requires plenty of information from the potential client. You need to be able to determine the value of a lead right away and they need to prove they're interest is high enough to spend some time answering questions.

Many lead sources and lead generation agencies take the short cut.  But when you see our demo video, you'll understand why doing it this way is so important to creating leads that actually convert.

only talk to qualified leads!

Year's of experience has taught us one important thing: Your time is money!

To convert at a highest level possible you should only talk with clients that can qualify to buy or refinance a home.  

Most agencies don't understand this, and expect you to work all leads. But our custom built systems account for your lending capabilities and goals to prevent conversations with unqualified borrowers that waste your time. 

We know it's easier to win more deals when you're only focsed on dealing with clients you can actually help.

Double Or Triple Your Business With Our Strategies

Is it realistic to expect to double or triple your business with our program? Yes, in some cases it is!

But this 'measurement' depends on many factors including your current situation, your goals, drive, motivation and other 'pieces' of the equation.  

We have helped more MLOs & agents 2-3x their business than we can count.  But you should not expect overnight success with any marketing effort. Our strategies are not a 'flash-in-the-pan', but a systematic approach that works with enough time and effort on your part.

Some of our clients and trainees use our system as their main source of business but most use it as a secondary or supplemental source of business.  

We've really designed our program to prevent dry spells or lulls in your business resulting from the unpredictable nature of referral-based business.

take your co-marketing to the next level

When your goal is acquiring more home buyers, there's no better way to do this than in conjunction with your industry counterpart.

Each of you bring a separate, but essential piece of the puzzle to the equation for closing more deals.

Our co-marketing programs work differently than other options out there like Zillow and OpCity.

We encourage true partnerships and never 'match you up' with a random agent or lender hoping it will work out.  

Our custom, sophisticated automated lead sharing options will suit any situation or style between you and your partners.

CLICK HERE for more details on co-marketing options and programs.

Our Multi-Layered Approach To Get More Referrals From Top Producers

Listen to this producing branch manager talk about how he's executed every one of our strategies to exponentially grow his business and consistently ad $2-3 Million to his monthly pipeline...

More Than Just Leads: Automations that help you convert more & easier

Generating the lead is only the first step. We know that conversions are the second step and perhaps the most important.

Conversions don't always happen right away nor do they always happen within a few weeks. Our automated lead follow-up system goes way beyond basic outreach, and accounts for every scenario and situation you'll encounter to help you convert more with less effort.

Our system is also designed to reactivate your past client database - whether to win more purchase deals or refinance opportunities.

We Aren't Lead Sellers, We are Lead Generators & there's a Huge difference!

Technically, we're a marketing agency that generates leads. 

But what's the difference between a lead seller and a lead generator and what's that mean to you?

COSTS ARE LOWER...  

They're a lot lower with us as an agency, especially if you want to scale to larger quantities of leads.

We have several options when working with us (see section below), but when you hire us to do the work for you you're basically paying for two things.

1. What we spend on advertising
2. What we charge to do the work

Our fees to do the work do NOT increase even if your budget does, which means every extra dollar you spend goes right to where it matters the most: to your online advertisements (not us).

Doubling your lead flow, does NOT mean doubling your cost.  In fact, it's much lower.  Lead sellers could never offer that.

Furthermore, most lead sellers actually buy their leads from agencies like ours.  That means you're paying the markup of 2 middlemen.  With us, you're going direct to the source - no middleman!

WE MARKET YOU...

When you hire us to do the work, we are 100% invisible to the consumer.  This is NOT like Zillow or similar options.  

Our marketing puts YOU at the forefront.  In fact, a lead always knows who YOU are before they become one, which makes for much warmer leads!

options for every need, no matter if you're big or small 

We offer 3 primary options, and options within those.

Client Services, A Training Program, and A Combination In Between* 

Whether you're looking for 50 leads per month or 5000 - Whether you're just one person or a huge team, branch or company, we have you covered!

Review our program overview guide video below, check out the program Matrix or download the PDF for more details.

Basic Program Options Video

Done-For-You
(Client Programs)
  • No-Tech Required: We do it all for you
  • Affordable: 5X cheaper than lead sellers
  • ​Quick Start: Get leads 5-7 days after joining
  • ​Advanced Automations: Included with service
  • ​Scalable: 100-1000's each month
  • ​Great For Teams: Round robin lead distribution
  • ​Low Commitment: Month-to-month available**
  • ​No Extra or Hidden Fees: No setup fees
  • ​Lead Quantity Guarantees: Inquire for details
Done-With-You
(Training Programs)
  • Simple To Execute: We do it WITH you
  • Affordable: 10X cheaper than lead sellers
  • ​Quick Start: Get leads 7-15 days after joining
  • ​Advanced Automations: Included 
  • ​5X The Training: We teach every strategy out there
  • ​Month-to Month Options: Very affordable 
  • ​No Extra or Hidden Fees: No setup fees
  • ​1-on-1 Support Included: 3 times per week
  • ​We Build The Tech For You!

Program Option Matrix

30-Day Money Back Guarantee!

Available on our training program only. Click here to learn more.

*Our in-between combo option is a mix between the two, allowing you to start quickly and hands-off like a client, but enjoy the long-term cost benefits a trainee would have. 

**Not all programs offer a month-to-month option.  Please inquire for more details. 

experience counts & we're dedicated to marketing for this industry only!

Our agency has been working in this space since 2016, and decided in early 2017 that this was the ONLY industry we'd specialize in.

As they say... "A jack of all trades is a master of none."  We decided to take this to heart and become the masters of mortgage & real estate marketing!

  • Over 1,000,000 Leads Generated 
  • Over $300 Million In Closed Deals Produced 
  • Approved & Vetted With Over A Dozen Major Companies
  • ​Experience Working With Over 500 MLOs and Agents
  • ​Over $750,000 Directly Spent On Advertising

Facebook™ Certified Partner Agency & More!

We don't just use Facebook ™ as an advertising platform, but after testing them all, we know this one produces the best bang for your buck!

Facebook ™ trusts us.  You can too.

(By the way...  Facebook™ owns Instagram™, so yes, we use it!)

We still find value in using other platforms, especially for our advanced retargeting strategies that allow us to follow your clients, leads and interested parties over 80% of the internet.

Our System Demo videos

Whether you hire us to do the work or learn it in our training program, this is our unique process for generating qualified, exclusive leads.

The power of your own leads = more referrals

One of the most popular reasons mortgage loan officers use our platform is to get more agent and client referrals.

The vast majority of home buyer leads generated do NOT have a Realtor ® they're working with which gives loan officers the power of leverage, allowing them to feed deals to the agents they want to work most with.

Of course, client referrals are still important as well. The beauty of digital marketing is that it grows your sphere of influence beyond what is normally possible with referral-only business.  

The more clients you get, the more referral opportunities you have!

Case studies & testimonials

Below is a video of a dozen lenders from our client and training programs talking about their experience and results.  Full length version are available by clicking the button below the video.

Compliance Matters

We understand compliance is critical. Get it wrong, and it can cost you big!
Unlike many agencies, we know what's compliant and not.  Our process and system has been vetted by dozens of mortgage companies. 

When you work with us, you don't have to 'teach your agency' what's allowed.

Want to know if we're already approved with your company?
Just email us at brandon@dovetailmktg.com

Want to review our compliance documentation to get a head start with your company? Just click the button below.

Our Guarantees!

It's always nice to know there are guarantees right?

LEAD QUANTITY & PERFORMANCE GUARANTEES

When you hire us to do the work, we offer lead quantity guarantees for most programs AND performance guarantees that ensure you can't loose!

30-DAY MONEY BACK GUARANTEE

We know that 'learning how to do something' can be scary.  You may be wondering if you can do it and whether or not we can teach it. 

We want to make these 'worries' go away.  So we offer this guarantee with our training program so you can join with complete confidence.  With over 200 trainees successfully generating their own leads, we know we can teach anyone to do this too!

Discover How we can exponentially grow your business with our ROI calculator

You won't believe what is possible until you run the numbers.

Our ROI (Return On Investment) Calculator will demonstrate that and you can adjust the figures for your situation, budget and location to get a very accurate calculation of costs and profits from our system.

Pricing

We know that one size does NOT fit all.  

Because we work with individuals, teams, branches and entire companies we offer dozens of programs & options to suit everyone.   Standard & custom packages are available.

Minimum investment options start at $1000.

Us vs The Competition

(Click on the image to zoom in)

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